We build what we run ourselves.

"We're our own first customer. We run four of our own businesses on the same systems we build for clients, and much of it happens from a phone. We don't log into six tools to run a company. We talk to Claude, wired into our own data, and it does the work: checks status, updates records, handles what used to eat an afternoon. So when a new model lands or something breaks, we feel it the same day a client would, because it is running our actual Tuesday."