Market Research Firm


This company provides market research services for consumer brands in the form of story audits and mystery shopping services. Previously, they were using a Google Forms type system to submit store product data and reports to clients in the form of separate Excel reports for each city that they audited. Local reps were getting overwhelmed by the amount of data they had to enter for each product at the store.


We built a custom mobile app with a UPC bar code scanner for the company's field reps could easily add new products to the database. All submissions went into a central database. Clients can now login to a dynamic dashboard where they can view the entire database and filter data using a variety of criteria and see results in a grid view or map view.


The mobile app has simplified data collection for the IPPS field reps. The central product database will become a valuable asset for the company to monetize with their clients.

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